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How do you know you have the best web form for your email marketing campaign?

You might think you know what works best, but testing will let you know for sure and give you a better idea of what your subscribers want.

One of our customers in the sports car business decided to set up a web form Read More

It’s the new Facebook. It’s better than Facebook. It can’t possibly compete with Facebook. There are plenty of conflicting opinions out there about how Google+ compares to existing social networks.

Google+ is a brand new social network that’s been generating some online buzz for several weeks no Read More

If you're using WordPress, these free plugins are an easy way to grow your subscriber list and improve your messages! Read More

Have you ever felt the frustration of staring at a blank template hours (or minutes!) before your next email needs to go out?

Or maybe you’re starting your first email marketing campaign and have no idea what kind of articles to include in your maiden newsletter.

Plotting out your content str Read More

It’s that time again! The backpacks are out of the closet, the lunches are packed and the pencils are sharpened…the kids are off to school again.

Now that the end of summer whirlwind has passed, you have time to focus on email marketing!

And just like the kids, there’s an alphabet for you to Read More

Danny Iney of Firepole Marketing has seen "bad news" email subject lines garner huge response, and he's seen them flop.

Find out what makes the difference. Then find out if the technique is right for you. Read More

Not many people would like to repeat high school, and yet email marketing can make us feel like we’re in high school every day.

Tell me you’ve never seen the parallels? That when you are painstakingly going over one of your emails you don’t get a sense of deja vu?

It’s time to jolt your memor Read More

If you’re ready to set up a powerful tool to improve your email marketing efforts, we’ve got you covered on how to do it and how it helps. Read More