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You need the fastest, easiest processes possible for planning your schedule, for actually creating your marketing content and ideally, for streamlining your process. There are tools that can help you with that. So while we’re packing the kids up for the start of school, let’s make sure your own ars Read More

“Come talk a walk with me. See the sights there are to see.
We’ll start with the most interesting and then, if you have time, I have more to show you."

That’s what your stair-stepping email says. In terms of marketing to busy subscribers, it’s a winner.

It gets vital content across to the bi Read More

When Captain America asks, “Big man in a suit of armor, take that off; what are you?”, Iron Man’s alter ego, Tony Stark, replies, “Genius, billionaire, playboy, philanthropist.”

Some might see that response as arrogant, narcissistic or hubristic. I disagree. When you want people to notice your p Read More

The original title of this post was going to be Turns Out This Particular Post Title Sucks. Turns out, that particular post title would have sucked. We found a strategy that gets 541% more responses. Check it out. Read More

Guarantees, warranties and testimonials are all ways to show how reliable you are. These, you should have.

But you’ve heard the term, “show, not tell.” You can actually demonstrate your reliability with the way you send your marketing emails.

Read on, we'll show you. Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More

I just got done running a test and it reminded me why we go back to this topic over and over.

If you’d like to build your list over 321% faster, take a couple minutes to read this post. Read More

Steve Vilnit, Fisheries Marketing Director for the Maryland Department of Natural Resources' Fisheries Service, has a mission: to increase the consumption of fish in local waters.

His campaign is the epitome of "targeted and timely" emails that subscribers really want. Go ahead and take a look. Read More

If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML.

Some people don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates.

If that’s you, read on. Read More

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. Read More