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What makes for a successful app from the public sphere? The federal and state governments are actively releasing apps of varying success for different uses. Check out these guidelines for what works and what doesn't. Read More

This article reviews the major standards that exist for measuring influence and identifying influencers. It looks out their methodology, benefits, detriments and how they compare to each other. Read More

Do you know what f-commerce means? Who is using it and what sort of strategy does it involve? Since social business is predicted to drive 50 percent of mobile sales in 2015, you better check it out. Read More

Not only Google+ Branded Pages will help local business and global brands to expand their customer base and reach more clients, but it's coming with a new business opportunity! Read More

9 different ways to build backlinks to your site that actually help your ranking, and how to optimize each linking method. Read More

I’m going to throw an idea out there that goes against everything I know as a social SEO professional. It may be a cardinal sin of social media, but what if you just closed the comments section on your business blog entirely? I know I’ve written about getting more value from your blog by using it t Read More

We don't hear much about text messaging campaigns in trending media, but they are a significant, bread-and-butter sales source because of their direct business-to-consumer nature. This article presents four current or recently wrapped text messaging campaigns and ways a small business can apply the Read More

Even though it’s important to you to meet specific financial goals, your employer isn’t as worried about what you consider “needs.” Don't use your current financial situation and as reasons that you “deserve” a raise. Read More

Here are 5 tools that will improve how you use social media for your business. That includes more traffic, more retweets and more leads! Read More

Augmented reality has been around for awhile, but suddenly, due to technological advances, it's being used in more marketing campaigns. This article discusses what small business can take away from this marketing trend. Read More