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Should an intern be handling your social media? The long and short answer is no. I’ve worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you’re going to get or how fast they are g Read More

If you haven't started thinking about mobile marketing, you should soon. This article offers ideas for a simple mobile marketing holiday campaign: couponing. Read More

Over the course of a couple of months, Netflix has gone from a consumer darling to a heavily criticized blunder machine. Missteps by upper management and horribly researched new business decisions have taken Netflix down from their perch as an entertainment beacon.
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Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

Infographics are a hugely popular way of communicating information that appeals to more visual learners. This article explores the recent trend in infographic resumes as well as two websites that allow you to create your own resume infographic. Read More

The social TV arena has exploded this fall with every network either releasing an app or seeking a partnership with existing app makers and websites to take advantage of gatherings on social networks, like Twitter, around television content. This article explores what businesses can learn from this Read More

As local marketing becomes more competitive, making your online presence and other marketing efforts as powerful as possible becomes increasingly important. Here are nine cost-effective things you can do to improve your chances of being found: Read More

If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential Read More

The Quick Service Restaurant (QSR) industry is huge. Convenience and price aren't the only things fast food lovers are looking for anymore. Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More