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Chances are, your business uses some kind of content marketing already. But there’s also a pretty good chance that other businesses in your niche use content marketing as well. So in order for your content to be effective, it needs to stand out in some way.
You can learn a lot about creating stand Read More

Every business must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
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Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. How can you apply scientific wisdom to improve marketing for your business? Here are two great ways.

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Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. Here are 3 common myths about starting a business - and why they're wrong. Read More

As we turn the page on the calendar it’s always a good idea to make sure you’re wrapping up the old year right and getting the new one off to a great start. We know we have to pay taxes, and we may even appreciate the benefits we get from handing over our money to the government, but we owe it to Read More

Businesses can have more control over their cashflow with these tips on incentivizing customers to pay faster, making arrangements with vendors to have more time to pay, and how to stay on top of your financial position. Read More

Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More

Successful entrepreneurs know that good branding is a vital factor in determining success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. We collected 20 important insights on branding that every entrepreneur and marketer shoul Read More

A company's brand is more than the name and logo, but a strong brand starts with a strong name. Yet naming a company isn't easy, as everyone who has tried to do so knows well. Here are 10 tips on how to name your small business or startup. Read More

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Read More