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Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each Read More

When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.

Here are the 6 core elements of a successful conten Read More

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to Read More

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it Read More

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the e Read More

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive Read More