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With 95% of the population having direct access to the Internet, UAE continues to be one of the largest consumers of Digital & Social Media in the world.

With an overwhelming majority expat population, particularly in places like Dubai and Abu Dhabi, expats continue to use social media to do two Read More

Check out the digital marketing trends of 2015, in our easy-to-follow infographic.

Check out the digital marketing trends of 2015, in our easy-to-follow infographic.

Digital Marketing is composed of two words: Digital and Marketing; and there is only one rule which can optimally define these Read More

Your web presence needs to be punctuated with calls to action,

and this comes from living in an attention economy. With so much attention to be captured, you need to give yourself every opportunity to capture it. Theseopportunities are the calls to action that drive visitors to go to the next st Read More

Cold lead generation is a thing of the past.

Today, cold calling and emailing may still be one of the fastest ways to generate leads, but the modern day marketer is no longer confined to the inevitable limitations of wooing complete strangers.

If you want to generate more and better quality l Read More

How football songs are like tweets and the fan experience the Twitter platform.



Football (Soccer) has long been a social activity. In fact if you ask many people in the UK it's more Tweeting at the game; How Football Songs Are Like Tweets.of a religion than it is a social past time. Fans wi Read More

Social media use, especially on smartphones and tablets, continues its steady rise.


Supercharging social media

When people say everyone's on social media, it's becoming less of a hyperbole and more of a statement of well-known fact.

This is all the more reason you can't just ride the wav Read More

Reasons, possible impacts and outcomes of this staggering acquisition.



Whatsapp junkies should brace for bad news: Their daily conversations could get expensive soon. Or maybe not!

Eyebrows have been raised at the massive $19bn price tag that overshadowed the actual acquisition of the
Read More

Inbound marketing is reshaping how businesses present themselves online!



This remarkable series of techniques allow virtually any business to create a powerful online presence that drives sales, while lowering their overall marketing costs! It's a one-two punch that puts a global audience w Read More

Inbound marketing has always been around and the surge in social networking sites has turned it into an important sales tool.



Here are 10 tips that will help you take some inbound marketing strategies and marry them to your sales.

Develop Mapping Strategies

Each time you utilise a new Read More

The work of lead generation is as old as the art of sales itself, but in the past few years the nature of inbound marketing has changed the entire practice of lead generation.



When the sources of your leads are all easy to identify and many are easy pull down your funnel to turn into custom Read More