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Kathryn Aragon explains the usefulness of prospecting clients using a "bait piece" to show them what you can do and how you can improve their marketing strategy. Read More

If you filed your business taxes yesterday and are wishing you could have paid less, you might want to check out the Tax Foundation’s 2013 State Business Tax Climate Index. The annual listing ranks the 50 states based on their tax-friendliness to small business.
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I love it when a new phenomenon comes around that give marketers something to worry about and to debate. I’m sure you have heard of showrooming. Even if you haven’t heard the term, you’ve probably done it.

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In today's music industry, the opportunities for entrepreneurs to success are endless. There are several positions to seek out as a career path. Read More

As the gaming industry continues to grow and diversify, businesses have identified a great opportunity to advance their branding in new and innovative ways. Check out how companies are using online games to interact and engage with customers and colleagues. Read More

Seth Godin is a marketing whiz. Yesterday, something he wrote struck me hard; Influency isn't easy. Low-hanging fruit is nice, but Influency happens over time. Read More

Continuing our Frequently Tweeted Questions (FTQ) series by addressing the query "I hear a lot about Pinterest these days -- but is it just 'a girl thing?'"
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Entrepreneur success does not only rely on innovative thinking and breakthrough ideas, there are other factors that usually contribute to business success that lots of entrepreneurs know about. Read More

DemandCon is dedicated to the continued education of sales and marketing professionals. We offer host conferences featuring the best teachers of best practices in developing integrated funnel management solutions. Read More

After the idea, it’s all about execution. In fact, it’s not clear that even the idea is all that important. Most investors tell me that an A entrepreneur with a B idea is much more fundable than a B entrepreneur with an A idea. It’s great to be a visionary, inventor, thinker, or a dreamer, but none Read More