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When you take charge of your destiny by becoming entrepreneurs, you are setting yourself up a lifestyle that requires you to wear many hats—like taking on the role of marketer, sales representative, recruiter and human resources representative, and quite often, the receptionist. Read More

Are you a link hoarder? When writing a blog post are you overly concerned about leaking link juice? Do you add a no-follow tag to all outbound links, regardless of whether they point to advertisers? You’re probably doing more harm than good and here’s why. Read More

If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. Read More

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Read More

As a female entrepreneur you probably wear many different hats – running your business while balancing your responsibilities in your personal life. The good news is that there is a way to get help. The answer that many women-owned businesses are turning to is to hire an intern. Interns are smart, Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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You can’t keep doing the same things however and expect a different result. To succeed in your business this year you would need to set-up an audit of your business. Read More

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. Read More

If you do have some sort of a marketing budget, then one of the cheapest and most effective ways to generate leads is solo ad marketing. A solo ad is simply finding someone in your niche or industry who has a large list, and asking them to send out an email to their list. Read More

Host a blog carnival: a roundup of timely posts from other bloggers, concentrating on a particular area of interest. Your colleagues write the posts, then you assemble, fold, collate, and link to them for presentation to your regular audience. Read More