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Social media can be an effective relationship selling tool. Here are 5 ideas to use social media to drive prospects to your sales funnel. Read More

There’s no magic bullet to become the next viral Internet video, but you’re guaranteed not to get there if you don’t lay the proper groundwork. Follow these 7 tips to maximize the reach of your video marketing. Read More

In today’s world of savvy, well informed, consumers the company that illustrates value best is going to be much more likely to get the sale. Learn how to show value and illustrate why your clients should buy from you over your competitors. Read More

Blogging sometimes gets a bad rap. People will tell you that the blogosphere is saturated, that there is too much competition, that you will not get a high enough return on your time investment, and so on.

I am here to tell you that I started blogging just 11 months ago, and in that time, it has Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

The key to your small business success is keeping up with the financial aspect of the work. In this article, we give you four helpful tips you can use to organize your finances, and how taking thees steps can help you grow your business. Read More

It's all very well to map out a content marketing strategy, but if you fail to execute your plan in an effective way, your efforts are fruitless. Read More

I’ve been asked a lot of questions recently about various subjects related to digital publishing and figured I’d post my answers to the blog where everyone can see them. Read More

Today’s skilled salespeople are self-confident, persuasive, attentive and able to build relationships of trust and respect with the customer. Read More