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Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, "And so, Dorothy followed the yellow brick road and nothing happened. The end." The book would have wrapped up after about tw Read More

It is a popular belief that to invest money one has to be swimming in truckloads of capital first. However this is certainly not the case. Everyone can make an investment as long as you are guided
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

Yesterday afternoon, I saw a post entitled Top 10 Tips for Social Media Monitoring that reiterates one of the most essential elements of any social media tracking study: Know why you are monitoring.

An essential element of any social media tracking study is knowing why you are monitoring. Spiral Read More

Supermarkets are a risky business with thousands of products and scores of brands to sell at painfully small margins. Supermarkets are complex and very difficult to manage. Counting and billing each and every item is very tedious, error-prone, and expensive work.
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In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

There are few things as mysterious, and as stressful, to most business owners as designing a business logo.

However, effective business branding starts with the right logo, so it's important to get it right. Read More

Skip the navigating and just type in what you're looking for! Windows Vista and 7 users can do this already, but if you're still using Windows XP, these commands might come in handy! Read More

An international report from Ofcom reveals the UK needs to speed up its next-generation broadband and mobile services. Read More

An insight onto how PageRank can bring branding, reach and customer to the website. There are news, views and achievements that business has to share. PR gives opportunity to publish your news and achievements and let other search and appreciate it and become a admirer and short term and a good cus Read More