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The arrival of millennials in the workplace is causing quite a stir. Why? Because they’re forcing employers to look very carefully at the conventional HR thinking. It is now clear that the practices that came into being during the industrial era no longer meet the challenges of managing millennial Read More

Back in the 1980s, when a couple of Chinese restaurants in Los Angeles were being cited for violating the state’s safety and health codes, it was a group of customers who objected strongly to the crackdown despite the fact that it was being done for the purpose of their health. Their claim – the re Read More

This year, we see several online marketers going as far as referring to influencer marketing as the King of Content Marketing. Before jumping on the bandwagon and appointing influencers to talk about your brand for you, let’s first get a better understanding of the underlying principle. Read More

Customer service has always been important; without it, or with it severely lacking, a company can end up with a bad reputation and a dwindling customer database, especially with the increase in using social media to channel both positive and negative reviews of companies. Have a read of these tips Read More

No business can afford to ignore its customers. Even businesses that have been around with a loyal following must still ask target customers for feedback. Here are some points to remember about market communication to help improve ROI. Read More

Competition is unpleasant, specifically when you’re the one losing. But it’s life. If you run a business, you’re going to face competition, somewhere, somehow, someway. So how do you deal with the competition? Read More

We all loathe that one person who loves to complain. But when it comes to your small business, learn to love complaints! Read More