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Going off-brand with your content could mean losing your audience. Learn what the Bourne franchise can teach us about brand consistency. Read More

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best conten Read More

Want to improve your cost per click for Facebook ads?

Wondering how much influence visuals have on Facebook ad performance?

From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. Read More

I remember the first time I left my blog all alone. We were going on a cruise ship for a seven-night vacation, and I decided to totally disconnect since the ship's internet speed is known for being notoriously slow. Read More

Amy Kinnaird is a professional speaker and business and marketing consultant. See how this mom's entrepreneurial journey began in 2008, and how her business has evolved over the years. Read More

Real estate is not normally a job most people associate with flexibility — you’ve got a full schedule trying to show houses, close deals, and keep up with all the new properties that are appearing on the market. If you’re interested in a career in real estate but worried about the hours, you’re in Read More

There are so many tools you can use to run a successful business. But if you dont take care to actually use those tools to their full potential your business could suffer. To learn how to get the most out of your small business toolkit take a look at these tips from members of our small business co Read More

Drawing from 40 years of experience, David Ogilvy shows everything he learned from creating some of the most successful advertising campaigns to date (some of which are still running today).

From using research instead of rules to reminding yourself exactly what you’re paid to do, Ogilvy provide Read More

The digital market is evolving with time. If you’ve been there in the digital market for years, you must have come across a whole lot of new trends and developments. And this doesn’t necessarily have to take years. The digital changes are so rapid that they take just a few days or weeks to turn the Read More

Retail Marketing and Promotion should be void of any false claims and promises. It leads to further change in the purchasing decision behavior of customers. Read More