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A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective bra Read More

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right custom Read More

Imagine my pain:

I wanted to pretend I was using the 1998 iteration of Google search, but couldn’t figure out how.

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Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statist Read More

In the realm of international business, there exist many barriers to communication. Communication barriers are impediments that prevent our intended message from being received the way we intended. Barriers to communication can be physical, mechanical, psychological, cultural or linguistic. Read More

Majority of startups fail in the few years. Make sure you have all the ducks in a row before you launch your startup to avoid disappointment and failure. Read More

If you want to help someone sell better, show them how, don’t just knock the other methods. Sales is not black and white, neither is success. Read More

As electronic messaging reaches critical mass, more people are turning to print media … and smart content marketers are giving it to them. Read More

Follow these legal marketing tips to put your legal practice on the path toward more clients without having to worry about the price tag. Read More

Posting short story updates online is a great way to reach a wide audience over a short time period. But between Instagram and Snapchat stories, which is best? Read More