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Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

Roundup posts are becoming popular nowadays and you can use it to your social media advantage! Here are ways to drive traffic with roundup posts. Read More

Find out the best ways to build a successful YouTube channel to promote your business and get more traffic to your website. Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “Sales & Marketing Guy at heart and Technologist by training.” We sat down with him recently to discuss his background and his curr Read More

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. Read More

Facebook launches new emoji buttons, extends like button to love, haha, wow, sad and angry. These button are now available to all facebook users globally Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

Ah, the Oscars. It’s all about Hollywood egos, fancy frocks, gushing winners, and the running jokes at Leonardo DiCaprio’s expense. Poor Leo. It may seem far removed from your daily slog on the content coalface but there are lessons that can be learned from them. One obvious tip from this year’s Os Read More