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Lisa Kanarek left the corporate world over 20 years ago and has been working from home commute-free, boss-free, and annoying-co-worker-free ever since. For the first five years, she didn’t let anyone know that she worked from home because she wanted to seem professional and definitely not the small Read More

Brand voice guidelines are the editorial holy grail for successful high-volume content marketing teams. Brittany Berger shows how to create them here. Read More

There’s a lot of advice on the internet. Some of it is good, some of it is terrible, and some sits in the gray area between. Read More

Want to produce how-to videos for your social media audience?

Wondering how to create screen recordings with your smartphone?

In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms. Read More

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Read More

Do you have a list of goals you've been putting off for months? Here's how to smash your blogging goals one in less than a week using five simple steps. Read More

A scary statistic: the failure rate for eCommerce businesses is between 80 and 97 percent. In India, with its population of 1.3 billion people, eCommerce is struggling: Amazon, Flipkart, and Snapdeal made a loss of over 100 million Rupees in 2016.
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It seems straightforward enough. We human beings are innately verbal creatures. Writing is just taking the language we dream, think, and speak in, and arranging the words on some paper or a computer screen.

So why is it so hard sometimes? Read More

Sustainable, successful pricing involves taking more than your competitors’ rates into account — you also have to consider what drives your buyers to make a purchase. Psychological pricing allows sellers to stay ahead of competitors without needing to resort to low, unprofitable prices.

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If you have Public Relations (PR) activities as part of your job description, this article is about to show you the most automated way to get the job done. Read More