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Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

Check out these eight social networks with more specific purposes or narrower audiences than Facebook, MySpace and LinkedIn. Read More

The ONE thing that many Internet Retailers and Marketers are Forgetting About that can Cost You BIG BUCKS. What Is It? Read More

Fantastic viral marketing case study (you can show a doubting CFO) with hard facts and results. These savvy marketers created a wave of enthusiasm in a contest involving 31 bloggers over 31 days. It gave sales a big kick in the pants ... Read More

Many times before I write an article I'll draw blanks on a subject I wanted to write about. Then I'll surf the net to see what's hot in my industry and see if I can put another spin of my own on the topic. Yet when all else fails I'll make “THE” list. Read More

Can word of mouth marketing be an effective strategy for you?? What exactly is the difference between word of mouth and viral marketing? Is it measurable? Discover the answer to these and more questions in this post!! Read More

When you hear a business person boast about not being organized and still being successful, chances are that they have a team behind them, including a spouse, who manages their calendar and their paperwork, ensuring that they sign the correct contracts on time and that they show up for the appropriate meetings. The team's organization leads to t Read More

This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More