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If you are not yet familiar with the new Facebook Custom Audiences program, this post explains some of the details of one of Facebook's newest advertising features. Custom Audiences allows advertisers to target potential customers in a very different way than other advertising and marketing approac Read More

An infographic can be used in many more ways than just as a shareable image. Here's how I took one infographic and deconstructed it to create a video with voice over. Because I purchased the private label rights, I can continue to transform it into other media too. Read More

When I first started out, I was so eager to market my business, that sometimes I may have crossed the fine line between self promotion and aggressive marketing. Since then, I have learned that it always better to take things one step at a time and build up slowly. Read More

If you've never written a recommendation for someone on LinkedIn before, there are a few things you need to know. Read More

With recent changes, many small businesses struggle to know how to effectively market their brand on Facebook. Here are a few actionable tips to help. Read More

The Microsoft 365 ProPlus has many features of interest to businesses of many sizes including small busainesses. New features include the Microsoft update's ability to be delivered on up to five devices including mobile. This allows you to access your data and documents from just about anywhere wit Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

Blog marketing strategy - I will cover some "advanced" strategies you absolutely need to include into your blog marketing efforts; otherwise your other simple tactics will go waste. Read More

Hosting guest bloggers on your site takes careful consideration. Here's the process I use and my top five tips for vetting guest authors. Feel free to download the SlideShare presentation for future reference. Read More

Ok so this is kind of a re-run of the guest post I did over at my friend Julie's blog where I spoke about NewsJacking, and I thought it would be a great idea to let you guys know just what it is in a nutshell. Read More