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Here are some copywriting tips from SkyMall to capture attention, increase trust, and improve your online marketing sales. Read More

Valentine’s Day is around the corner and is a great opportunity for retailers. Rated as one of the major spending holidays for U.S. consumers, people of all ages and communities participate in the tradition of expressing their love (and spending their dollars). Retailers from a wide variety of cate Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media. Read More

LinkedIn is arguably the best social media for business. If you are interested in finding out more about it and discovering which groups to join, read on. Read More

Today's world of business now enjoys the increased precision and improved information managing abilities of examining B2B e-mail application and CRM techniques. Initial reactions to promotional strategies can be categorized and ordered in relation to the strength of their prospective as a future cl Read More

Content Marketing Mistakes In Email Campaign And How To Avoid Them See on Scoop.it - Best Email Marketing Practices “ The most important element of your email campaign is content. Creating and... Read More

Traffic is good for business, but you can’t even give away free gold unless you can attract the right people to you. The truth of the matter is that not just any old visitor will do. Traffic means nothing without this missing link... Read More

A Super Bowl promotion costs one business owner $600,000 in free furniture. Manufacturing surges, home prices rise, and Mark Zuckerberg offers lessons in entrepreneurship. Franchise expert Joel Libava looks at Applebee's social media flub. Read More

The Google team announced on Monday that it had updated the app ribbon of its social network to help members find more relevant connections. Read More