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We’re an obsessive bunch. As marketers and Web developers we dream of hoards of qualified traffic visiting our Web sites. We get hyped up over Web analytics reports and incessantly want to improve how well our site is performing. While that in itself isn’t a bad thing, it’s time to shift our energy Read More

Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

Trying to market your business? Not sure if what you’re doing is working? Don’t know what to do?

In this post, we’re going to discuss how you can market your small business more effectively through better planning and measurement. Read More

Adrienne has a very successful career in the corporate world and ever reason to believe that she’ll continue to do well if she pursues that road, but that isn’t where her heart is anymore. Now she’s building a business that will set her free from the corporate day job and she plans to lay a pathway Read More

Print, Web, or Social? The ideal mix is all three in the right proportions, as expressed in this innovative infographic from D Custom. Read More

If you know me or my blog, you had to know this post was coming. It’s Monday, so you know I’m blogging about Instagram. And Lexus just released a pimp promo commercial for the new 2014 Lexus IS based solely on Instagram photos! So you know I had to write about it! Read More

All of the ingredients are right there, just below the surface. But if you're not looking, or don't know where to look, you'll miss them. Read More

Bill Liao of SOS Ventures speaks at this month’s ‘Lunch N’ Learn’ event at the NSC Campus.

SOSventures is a venture capital and investment management firm with an 18-year track record of investments in the software, telecommunications, and technology fields. In addition to his full-time role as Read More

How do you act like a pro when you're working from your basement and your kids are playing with Fisher Price toys in the next room? After you read today's post and start using these 3 sure-fire strategies, you will be on your way to establishing yourself as a powerful, in control, work at home mom. Read More

Knowing what not to do (learning from your failures) helps you focus and avoid setbacks, but doesn't help you adapt to changes. You know what didn't work - does that help next time when you need to figure out what will work? Learn to repeat your successes, not your failures. Failure is overrated. Read More