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Content is king. But unless publishing is your core business, churning out mountains of content is simply not sustainable... Read More

Depending on an organization's social media strategy, there may be the need for members from other departments to assist in the implementation of social media marketing efforts. Read More

Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery. Read More

Pinterest may not be replacing Google anytime soon, but the platform is becoming a true search alternative to the giant. When you search on Pinterest, descriptive visual guides and refined search options will help you sort through the endless stream of images, and discover new, interesting content. Read More

Where can you find conversations, news, social media sites, weather updates, and plethora of mind numbing gamers? Your phone, of course! 75 percent of the world's population has access to a mobile device, which is evident looking around any public place. How much is too much when it comes to being Read More

Fans want to interact with brands on social media. The reality is this: the more focused on social customer care you become, the more interactions you will receive, reveals Socially Devoted Q2 study from socialbakers. Read More

A recent research of 42,389 adults aged 16-64 in 32 countries revealed that Google+ users are steadily growing in numbers.

The study from globalwebindex shows that 1 in 5 online adults actively use Google+ each month, and 5 in 10 users have clicked the +1 button in the last month. Read More

2014 is a breakthrough year for social media advertising thanks to in-feed ads and improved formatting options. Don't know where to start? This check sheet from flightpath breaks down the most important social media ad formats your brand should be using. Read More

With over 300 million active users, LinkedIn is the largest professional social media platform in the world. However, many companies and brands aren't using LinkedIn to its full potential. Follow this handy interactive guide created by simplybusiness and make LinkedIn an effective part of your soci Read More

Since 2005, the paid social audience has doubled every two years. At this rate, it'll reach 8 Billion by 2016 and span 10 platforms. Revealed a new study from Sprinklr. Read More