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If you’re part of a B2B company that plans to devote more dollars to digital in 2016, you’re in good company. Some 98 percent of B2B companies plan to increase their investment in digital for the coming year. Where this additional budget is coming from is fairly clear: B2B marketers say they’re spe Read More

It’s always a great feeling when you see that the number of people following you on social media. It shows that people are interested in what you have to say, and want to see more. Unfortunately, not all followers are equal. You don’t benefit when somebody simply reads your content and then takes n Read More

Entrepreneurship is not for everyone. However, for those with the itch to start their own companies, these seven tips can greatly improve your odds of growing a successful startup. Read More

Are you ignoring one of the top 10 most popular pages on your site? If you haven’t updated your about me page in the past year, then the answer is yes.

...You’re probably asking yourself, so what if I don’t update my about me page? I’ve taken care of my home page, my sales page, and my articles. Read More

If you are like most business owners, CMOs, or content strategists, you sit down once a year or more frequently to design your social media strategy. The important question is, what are you doing during those planning sessions. Are you simply renewing the previous strategy and possibly adding some Read More

In this post you'll discover why Instagram should be a key platform to advertise to your customers, and some key tips on getting started with Instagram Advertising. Read More

There is always room for improvement in whatever you do. If you are a copywriter or a blog manager, there are many ways to attract more people to your blog and keep them coming back. A lot of this has to do with how visually appealing a website is and how the wording has been chosen. Engagement wit Read More

Article after article on content marketing highlight the blog as the flagship of digital marketing. Yet, here you are, you still have not taken the plunge and added blogging to your social media efforts. Why not? If you are like many people, it may be because you are holding on to a few prejudices Read More

Whether you’re self-employed and want to reach sales prospects, you want to apply for a new job, or if you’re employed and want to network with other people in the industry, making sure your LinkedIn profile is up-to-date and ticking all the right boxes is important.

To help get the most out of Read More

Are you a designer and struggling to promote yourself online? Online portfolios (like Dribble and Behance) are a great way to get the word out! Read on to find more about them. Read More