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“While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Here is how Signal predicts this will change the digital ma Read More

So much of having a successful business isn’t even about your products or services in and of themselves—it’s about the relationship and rapport you’re able to build around your business and with your customers. If your customers don’t feel like they like or can trust your business, they’re unlikely Read More

Just how many smartphones are there and how much time do we spend on our phones? 1st aerials used data gathered by Deloitte, Statista, Ofcom and Ericsson to visually represent the data and create an infographic. Read More

Potential employers are using the web to make instant decision about you based on what they find online. So how do you create the perfect digital first impression? Take a look at this infographic to find out. Read More

Nowadays, social media marketing is one of the most effective strategies used by businesses and professionals. With its ability to gain website traffic and interest through online content such as blogs, videos, and infographics, brands can be easily introduced and built upon.

But what’s ahead fo Read More

Window shopping is fun. You can walk through a mall or a small quaint shopping area in a vacation spot, and just look at the displays. Occasionally, you may go into a store and check out an item you saw, and possibly purchase it. Internet surfers are sometimes window shoppers. They may, in the cour Read More

Traffic? That’s just a vanity number. Trust? That’s where the sales and profits are.
Here are 3 reasons why trust should be your goal, not traffic. Read More

A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action – whether it’s signing up to your list, getting in touch or making a purchase Read More

Maybe it’s because they are such independent pets; maybe it’s because they can be charming and loving and then all of a sudden stand-offish and snooty. Whatever the reason, cats on social media have taken on personalities that we usually attribute to humans and have become a popular element of soci Read More

Here are a few things that you should be doing, or paying attention to, when you are setting up social media accounts. If you already have your accounts up, you may want to consider taking a little time to make these edits. They will make your pages and accounts look much more professional and appr Read More