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What's in store for digital? Which shifts should marketers be keeping their eyes on?

This new infographic, from MDG Advertising, includes more than twenty trend-setting statistics investigating the prominence of mobile advertising, the rise of Twitter and YouTube, and digital innovation from Chi Read More

The infographic is long, so let’s get right to it. Let’s start with a few of my favorite stats.

1. 79% will search for another site to complete the task.

6. 52% of users said a bad mobile experience made them less likely to engage with a company.

10. 2/3 of mobile consumers are looking to Read More

Many entrepreneurs forget that their success is more about helping other people than about personally becoming famous, or overcoming the odds and getting rich. A successful business has to satisfy customers with a strong team, by helping them solve problems, save money, or experience more pleasure. Read More

Let’s face the facts. Search engine optimization is not what it used to be. Where you could once stuff keywords and pay for links, those days of simple SEO tactics are over.

But does that mean it’s still difficult? Certainly not.

All it takes is a fresh perspective. If you’re itching to rank Read More

Keeping in touch with social media can provide a wealth of information for planning your advertising campaigns.

After all, successful brands know that change is constant for cultural and societal tastes. This extends even to social media trends, and your customer base’s reactions to your adverti Read More

Whether they blog as a fun hobby, or as a professional business, there are six things that successful bloggers do. These work regardless of which blogging niche you choose to stick with, or even if you decide to keep your content general. Read More

Did you know that on Twitter, tweets that include images receive significantly more engagement, nearly 23 percent more retweets, favorites, replies combined than tweets without images. And that Tweets that do not include links receive, approximately 25 percent more engagement, on average, than twee Read More

Cyber criminals are smart- from curated malware and targeted attacks, security breaches happen every day. Cyber attacks have have increased more than 70% over 2013 and 47% of all US adults have had their personal data exposed by hacking attacks in the last year. With the increased volume of attacks Read More

A few weeks ago Google launched Gmail ads in the AdWords interface, shortly after that they pushed out the ‘Customer Match’ feature allowing advertisers to upload email databases into their accounts – arm yourself and learn email marketing via adwords skills to add it to your advertising options or Read More

It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.

But beyond one-off campaign results, “how can the sum of content marketing efforts impact your bottom line over time?” Read More