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A lot of companies try to increase their visibility and awareness among consumers by using marketing infographics. But it doesn’t always guarantee you the results you were hoping for. In order to use infographics to your advantage, you have to understand the reasons behind this incredible popularit Read More

Digital marketing has never stood still, and 2015 will be no exception. Here are some of the important trends to look for this year: Read More

Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business? While there are some similarities, they each have benefits that differ depending on your business, your budget, who you’re targeting, and your strategic goal. For example, Google Adwords can reach o Read More

Pinterest has more than 70 million users and 80 percent are women. As one of the key social networks, visuals featuring food, fashion and decorating ideas especially thrive on the network. Here, in an infographic from Volusion, are some tips on using Pinterest effectively for eCommerce. Read More

The social web is overwhelmed with spammers and bogus profiles. The following infographic, created by Ghostproxies, illustrates just how many of the internet's users are fake, and how congested social media sites are with these users. Read More

The more you can view people out in the world as separate individuals with different personalities, rather than grouping everyone together as a singular audience, the easier it will be to think of creative ways to generate organic shareable content on your social media sites.
Read on and learn how Read More

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network. Read More

Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic (produced by Salesforce) will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement.”

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Publishers and advertisers, especially those in Pinterest’s leading content categories, should leverage the social platform to present rich content geared toward the network’s core audience of women, who are responsible for “85% of all consumer purchases”. Targeting these highly influential users s Read More

Whether you're a gaming addict or glued to your phone, don't let bad habits take over your life. Follow these tips and you can end your digital-dependence. Read More