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On some occasions a person is not ready to take the reins of a leadership positions, or may just lack the skills to hold some form of managerial position, but when it comes to bad bosses, these people are the ones that just genuinely make you dislike going to work. Read More

Work/life balance is a managerial jargon that almost every person involved in the corporate world comes across on regular basis. Every employee wants it in his life; every employer understands its importance; why then it’s almost impossible to have a conversation with someone about work unless it i Read More

The folks at Buffer and Sumall have complied a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, GooglePlus, Facebook, LinkedIn, Instagram and Blog) to get the most mileage out of them. Read More

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went Read More

The abundance of information on the Web is astounding. In fact, 27,000,000 pieces of content are shared online daily - an abundance of information that leads to attention scarcity. How can content marketers better create content that achieves optimal results? This infographic, from Captora, helps y Read More

You visit Facebook on every device you possess, checking your feed and notifications every 5 minutes and ignoring real social interactions around you. Now, you have probably read a lot of “break the addiction” posts that simply say you should deactivate your account. We don’t. 90% of the time you w Read More

The rules of the customer service game are changing. Do you know the paths consumers take when looking for help from your business? Routes can include communication through interactions on your website, from mobile devices, or within social communities. The non-stop demand means you must be ready 2 Read More

Michelle Obama , Donald Trump, and even Beyonce have all been victims of 'doxing'. But what is doxing? Is it legal? And can it be dangerous? Short for 'dropping docs'. It was a revenge tactic among hackers in the 1990s that involved breaching someone's personal data and publishing it on the web, at Read More

So, you’ve just written a beautiful article.

And now you’re left with the daunting task of promoting it.

In fact, it is often the case that we should spend even more time promoting an article than it took to write it.

After all, we do want people to read it, and not just those who are a Read More

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following too Read More