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I’m sure this is not the first time you’ve heard this advice — I’ve heard it and I know it. And as Google continues to modify the way it gives you search results there is only one thing that will remain unchanged — the incredible value of quality content. Read More

I’m going to just come out and say it — if you see yourself in at least 3 of the 10 triggers, you’ve got some serious brand laziness going on. You can tell yourself it doesn’t matter, but I GUARANTEE that it’s costing you money and profitable customers. Read More

In September of 2014, Canon Imaging launched a brand, spankin’ new printer — the MAXIFY. As part of their launch strategy, they reached out to a handful of small business influencers to help them get the word out to their communities. Read More

Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. Read More

Well, today you are in some BIG luck because I’m going to share some absolutely transformational tips for dealing with difficult customers that don’t look, feel or sound like anything you may have heard before. It’s hard to believe, but just think, your difficult customer is someone’s ideal and not Read More

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Business owners often assume that once their mobile app is finished, the work is done. However, building the app is really only the first step in the mobile app process. Read More

It’s easier and faster than ever to get the word out about you and your company and expertise. One of the fastest growing trends in marketing is “Guest Posting on other blogs.” Read More

I’m often asked why I bother writing for different article directories on the web. After all, aren’t I just helping the directory sites generate and monetize their own traffic? Where’s the BIG benefit for me? Read More

Yesterday was movie day. My husband and I plop ourselves down, grab a cozy blanket (yes — it was 28 degrees in Cleveland yesterday) and binge out on movies.

- See more at: http://diymarketers.com/brand-strategies-small-business/#sthash.etgfBtSO.dpuf Read More