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As I write this, I can see my neighbor’s cat stalking out in the back yard. He’s walking slowly around another neighbor’s vegetable garden. It’s clear to me, that he has an objective; to catch a mouse or a mole. - See more at: http://diymarketers.com/marketing-material-ideas-trade-show/#sthash.xC Read More

Getting your customer to choose you is really all about three things: Frequency, Intensity and Duration.

We really only buy things to alleviate some kind of pain and frustration. When the pain and frustration of continuing as we are is greater than the pain of changing – we act.
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The internet is really a double edged sword. On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry. - See more at: http://diymarketers.com/diy-marketing-strategies-at-the Read More

If you’re a big fan of Robert Cialdini, who wrote the defining book on influence more than twenty years ago, then you’re going to want to get your hands on the first new book he’s co-written that’s just been released. It’s called The Small Big and it will help you create big influencer with a few Read More

If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities. Segmentation is the secret weapon of any effective marketing program. - See more at: http://diymarketers.com/how-to-segment-your-customers-differentiate-your-business-and-thrive/#sthash.ygGxmw Read More

If you’ve been building your business by referral, then you’ve probably been wondering how to fit in all these wonderful social media and connection tools into your system. If you haven’t quite figured it out – don’t fret. You’re not the only one. - See more at: http://diymarketers.com/how-to-us Read More

Anita Campbell’s post at Small Business Trends, 7 Things You Don’t Know About Me, got me thinking. What would happen if we asked our customers something like this? What would happen if we actually knew what those things were? - See more at: http://diymarketers.com/7-things-you-dont-know-about-you Read More

Social media isn’t just for meeting people; amid the emoticons and funny cat pictures, there is a real opportunity for businesses to connect with their customers on a personal level. Social media marketing is unlike any form of marketing that’s come before, in that it relies on inbound traffic rath Read More

I quit printing about a year or so ago. And you won’t believe why. The printer I have is so complicated with so many bells and whistles that it takes a computer science degree just to print a simple document. - See more at: http://diymarketers.com/ikea-apple-commercial-spoof/#sthash.nGr4rhNG.dp Read More

As a small business owner, it can be tough to figure out the best way to market your product or service. This is especially true if you have a limited budget and limited staff. - See more at: http://diymarketers.com/6-must-read-websites-will-give-lots-marketing-ideas/#sthash.Ac28s8nh.dpuf Read More