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Some people are just naturally good at sales. They have charisma and an outgoing nature that makes them successful in any selling situation. Read More

The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. Read More

Heading out to a big tradeshow soon? Better have a few apps at the ready. Tradeshows are known for being great places to network and build new client relationships in person, so many people head out to the big shows without… Read More

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid. Read More

There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

The build-your-own-burger concept first appeared at a McDonald’s in California last year. The location that currently offers the customization option, a restaurant in Laguna Niguel, offers the option of using tablets to craft an individualized burger alongside the traditional menu. Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

A good cover letter can make or break your chances of getting an interview. Here are six tips from hiring experts to make yours stand out from the crowd. Read More

Michael LaVista, CEO and founder of app development firm Caxy, has outlined a checklist of what businesses should consider when creating mobile apps in order to properly protect themselves and their customers. Read More

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More