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Wednesday, the Senate failed to get the 60 votes necessary to delay the Durbin Amendment which sets forth rules capping interchange fees for debit cards. Interchange fees are fees retailers are charged each time they accept payment by debit card or credit card. Currently the bank charges an average Read More

Times change, technology gets outdated, business plans are updated, your audience expands, because of these and lots of other reasons, you may want to to revamp your company’s website. Your website should be organized, up-to-date, easy to navigate, and make the most of current technology. On top of Read More

We don’t plan to get sick, just like we don’t plan to have car problems. However, just like we go for check-ups to make sure there is nothing wrong with our health, car owners must properly maintain their vehicles to ensure they’re running safely and efficiently. Read More

If you don’t know, you should know–especially if you’re a college student looking to buy a new computer–that Microsoft recently launched a promotion offering any student who purchases a Windows 7 PC priced $699 and up a free 4GB Xbox 360 S. The Windows Experience Blog says the deal is good from May Read More

For those not familiar with the term, typosquatting is a form of cybersquatting where misspelled versions of a popular website are purchased for the purpose of targeting people who inadvertently make a typographical error when entering the popular website’s address. This practice has been going on Read More

Billions of dollars are spent every year on marketing in the U.S. A good chunk of this amount is spent on television advertising. Due to the viewer’s ability to skip television advertisements, companies are focusing more resources on guerrilla marketing and product placement campaigns than ever bef Read More

From antique restoration to photo restoration to document restoration to home restoration, there are people who need these services. In addition to reaching new customers, the problem for businesses that offer restoration services is generating awareness. Read More

As business owners and marketing folk, do we unwittingly sully our brands when we use trust-challenged social media outlets as the main communication channels with our clients and prospects?
Not yet, perhaps. Read More

There is a chain of benefits that will stem from your health club offering off-peak hour gym memberships which makes offering this type of gym membership a brilliant marketing strategy. Read More

How much should you price your mobile app? Setting the price for your mobile app depends on what you intend your mobile app to do for you. If your mobile app’s purpose is to be an extension of your website for mobile phones, generate ad revenue, or promote your brand in general, then obviously you Read More