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Auto repair is not foreseeable. Every week we know we will need to go to the grocery shopping. We may even plan when we go clothes shopping by season. But, just like we don’t plan to get sick, we don’t plan to have car problems. Because of this, it is difficult for auto repair shops to target custo Read More

Want to read some of the best small business articles from the past week? Check out my small business article round up for the week ending February 25th. Read More

Whether your company sells or services heating and air conditioning units, your challenge is marketing your company to potential customers. Of course, this is true of any industry, but an advantage for heating and air conditioning companies is the huge potential customer base–any building with vent Read More

According to the Society For Human Resource Management 2010 Employee Job Satisfaction report, job security and work benefits are the two most important aspects of employee job satisfaction. Both of these are things you, the employer, can control. Satisfied employees are key to a positive work atmos Read More

Since not every opportunity is right for everyone, it is ill-advised to blindly jump at any opportunity. However, as a small businesses, it is necessary that you capitalize on as many opportunities as possible. Capitalizing on opportunities is the basis of our economic system. Unfortunately, opport Read More

New social media tools reviewed: here are the favorite tools discovered in the last 6 months by our social media experts. Read More

Do you think you have this franchise thing all figured out? Really? How much research did you do? Did any particular marketing messages influence your decision to move forward with this... Read More

If you need to give out more information than you can fit in a one-paged, folded brochure, you might want to consider ordering a multi-page brochure.

Multi-page brochures are popularly seen as promotional and information materials. Businesses like car or electronics dealers readily give out mult Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More