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By Caron Beesley. If you are starting an online business, conducting email marketing, or interacting with your customers via your website, then you need to be aware of and adhere to online privacy policies. The thing about online privacy policies is that they differ from business to business and mu Read More

By Tim Berry. I believe in the business planning process as the secret to good management. And that’s as true with social media as with any other function in business.I’m recommending these three steps to manage your social media business activities using your business plan. Read More

These days, “content marketing” is a hot online marketing strategy. But why does the thought of sitting down to write an article strike fear into the hearts of so many small business owners? Here are 8 ways to develop, repurpose and/or share content to market your business even if your mind is draw Read More

If you’re a consultant, freelancer or any business that charges by the hour, you are going to have to determine and continuously review your pricing structure. For example, do you charge by the hour? What’s a reasonable rate to ask? Are you better off charging clients on a project basis? Here are s Read More