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Yesterday I purchased a new domain name, launched a new blog and made my target keyword phrase #1 on Google within 24 hours. No tricks -- I just used a simple social media strategy. Read More

The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism. Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process. Learn how Dan Honigman and Bill Adee make it happen in this video interview, incl Read More

Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net. "What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks! "It's been an exciting and eye-opening lesson in the power of a medium that's stil Read More

Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Read More

Survey results revealing what participants think: should they outsource their email marketing or should they hire a full time email marketing campaign manager to do it for them? Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More

It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town. Read More

Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert. Here's a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More