BizSugar.com › User › jlawlor › Published

The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism. Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process. Learn how Dan Honigman and Bill Adee make it happen in this video interview, incl Read More

Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net. "What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks! "It's been an exciting and eye-opening lesson in the power of a medium that's stil Read More

Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert. Here's a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi Read More

HubPages.com and Squidoo.com was both interesting community blog-like sites. "How to Help Your Business Profit During a Recession" is a first attempt at creating a useful HubPages resourse. Read More

Site maps -- 2 side to the coin: Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords. Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research. Read more i Read More