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The first 48 hours after a data breach is discovered are a critical period when the reputation of the company is on the line—and, as hours turn into weeks, so are potentially the jobs of the CEO, CIO and CISO. Read More

Selling is changing people view, teaching them something of use and value. Great educators use questions to get people beyond their current state.
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The online travel industry (OTA) has had a rapid growth in the last few years. With every industry shifting their focus to the online space, OTAs were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs success formulas The world of travel and hospit Read More

The people who choose to follow you on LinkedIn should be considered 'warm' leads. Here's how to connect with them.  Read More

Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 500 million messages are posted daily.

How can we use Twitter as a marketing tool? Read More

When raising finance, founders often give away a chunk of equity in exchange for the cash they need to grow the business. However, there's a better way! And it means you can get money now based not on how much your business is currently worth, but on how much it will be worth in the future. Read More

In thе huѕtlе аnd buѕtlе оf еvеrуdау lifе, уоu can fееl likе уоu’rе in thе Indianapolis 500 at full thrоttlе. In your реrѕоnаl lifе, уоu may hаvе kidѕ, a ѕignifiсаnt other, friеndѕ аnd family thаt уоu try to mаkе time fоr. Thеn thеrе is уоur рrоfеѕѕiоnаl life thаt can соnѕumе a ѕignifiсаnt роrtiоn Read More

Thе wоrld of business iѕ соnѕtаntlу еvоlving, and thеrе iѕ always ѕоmеthing new tо lеаrn. But nо mаttеr hоw muсh innоvаtiоn tаkеѕ place certain business bаѕiсѕ remain. Do уоu knоw whаt mаkеѕ uр the foundation of a successful соmраnу? Read More

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty. Read More

Putting pictures on your landing pages isn't simply about just throwing something up there. For the best results, you have to think about optimization. In this post by Emily Hunter, we talk about optimization techniques that you can use to get the most out of your pictures. Read More