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After reviewing the methodology underlying how Alexa, Similar Web and SEMrush work, the multiple ways they can be used (and how we use them daily), as well as how Alexa should not be used… it’s time to dig deeper into a major benefit. Read More

Summer events provide an excellent opportunity for small business owners to market. Here are several ways in which you can reach to large number of customers. Read More

If your dream has long been to start and manage your own business, there is no time like the present to get started. The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. But don’t be misled int Read More

SaaS model just ruins if you are not able to get customers onboard and retain them. Learn these useful customer success factors to get your SaaS running.
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Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.
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Mobile app industry is booming in India. Everyone wants to design some or other apps related to their business in a creative and unique way by considering the need of their targeted customers. Most of them get stuck and confuse when it’s time to select the company to develop their app. This is beca Read More

Do you track the return on your social media activity in Google Analytics?

Want to discover some valuable shortcuts?

To explore cool hacks for Google Analytics, I interview Annie Cushing. Read More

Email, being the powerful channel for direct marketing is indeed tricky as marketing professionals find lead generation challenging with the growing demand is business development. Read More

Most stores started looking at online space a bit more intensely trying to figure out a strategy to tackle the new breed of consumers – who turned to their smartphones than the stores to shop! Read More

Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropri Read More