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Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. If you choose your target blogs well and your posts are of a consistently good quality, guest blogging can be a stepping-stone to a pot of gold at the end of the rainbow. Read More

On average, 8 out of 10 people will read your headline but only 2 out of 10 people will go on to read your copy. You’re surprised. I can tell. But it goes to prove that every piece of marketing collateral, online or offline, needs a headline.

If you think you can skip it, think again. Read More

In today’s working world, business moves at the speed of light. This often means business owners are relying more on mobile devices to act as virtual offices and assistants. If you are a smartphone user, you probably have waded into the app market looking for tools to make your life easier. Here ar Read More