BizSugar.com › Marketing › How to ensure your copywriting is read by 8 out of 10 people

On average, 8 out of 10 people will read your headline but only 2 out of 10 people will go on to read your copy. You’re surprised. I can tell. But it goes to prove that every piece of marketing collateral, online or offline, needs a headline.

If you think you can skip it, think again.