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Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content. And if that content has been published elsewhere, you won’t own it, you won’t control the reader exper Read More

If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. Read More

While for some business owners, the idea of throwback Thursday seems gimmicky, it can legitimately be useful for promoting a brand and engaging with millennials in particular. Read More

Limiting customers to online contact forms and emails could cost you sales. Opening up multiple communication channels can create more leads and customers. Read More

Whether you’re a solopreneur, a small business owner, or part of a marketing team, local search engine optimization (SEO) is a MUST to be in front of your customers when they’re looking for your products or services. View this short & actionable Slideshare presentation on how to improve your local Read More

How To Use Live Chat for Sales with Website Visitors - See how you can use Live Chat on your website to help generate more sales leads for your business Read More

If you’re a business owner and would like to use online efforts to promote yourself, here are 8 very important things to do and remember. Read More

It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to get to, you probably won’t get there.

This is true in all pillars of business and life – the practice of marketing is no difference. Read More

Discover these 10 hard-to-ignore reasons why combining search and social is beneficial for business owners. Read More

You’re interested in a franchise or two. You want to learn more about the opportunity. Who will you be talking to at headquarters? And, how should you approach the conversation? Find out here. Read More