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An unopened email may as well have no content. Get the most from your email campaigns. Here's a good look at subject line best practices that will help your business improve email open rates and lead to stronger, more effective emails, nurture campaigns, and better email marketing.

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Most entrepreneurs and business owners don’t need a 50 or 100-page business plan. A shorter plan will do. In fact, there are several great one-page business plan templates and frameworks that can get you started. This guide and the free resources in it can help you write your one-page business plan Read More

Here are the 7 biggest 2021 packaging design trends that are powerful, relevant, and easily adapted for any business. Read More

A good logo must reflect your brand, and be memorable, unique, and timeless. Discover the 7 biggest and hottest logo design trends of 2021. Read More

If being an entrepreneur wasn’t already hard enough, imagine starting a business as a founder of color or a minority founder. These are useful and important branding insights that can help founders of color and minority founders build a successful business. Read More

The recent economic downturn has presented challenges for businesses. If your business isn't thriving, consider taking one of the five paths these eight successful businesses took to grow during the recession. Read More

Brand messaging refers to your brand's unique value proposition and voice. Ultimately, brand messaging is designed to make consumers want to buy your products. But is your brand messaging effective, especially during the pandemic? Here's a way to evolve it... Read More

Starting a new business or struggling to grow an existing business? Here's the definitive guide to help you create and manage a brand that helps your business become known, loved, and preferred by customers and prospects. Read More

The definitive nonprofit branding guide to creating a strong and memorable brand identity for your nonprofit organization in 2020. Lots of insights and actionable tips for nonprofits. Read More

Many marketers and business owners want to gain authority and credibility by publishing a book. But the world of publishing has changed and most authors self-publish these days. Use these tips and insights to help avoid the top 5 mistakes many authors make when self-publishing a new book. Read More