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The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. Read More

By Marco Carbajo. With fast access to cash, convenience and all the perks that come along with it, a business credit card is a standard tool used by business owners. But did you know that less than 50% of the credit cards obtained by business owners nationwide are actually in the company’s name? M Read More

Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money and takes a lot of my resources to ve Read More

Looking for a one-two knockout punch to your marketing campaign? Commitment and consistency will help build your audience Read More

By Kelly Gregorio

Taking on a leadership role is not an easy task; being successful at it? Even more difficult. Finding the time to tune-in may seem impossible considering your busy schedule. However, with simple tweaks to your normal routine you can attend to your every counterpoint.

Wheth Read More

I think the current UK tax system does need a big change if SME's are to succeed.

There's big numbers in this poll and it doesn't give me much hope in improvement and growth as we're always promised. Read More

Should a recent college graduate buy a franchise business?
When I was asked that question, 9 times out of 10, my answer has been no. My reason for saying no has nothing to do with their intelligence or talents. It has to do with real-life business experience.



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Many businesses hesitate to use Mobile SMS Marketing, indeed many businesses use it badly. As with any marketing campaign or channel, the key thing is that it needs to be done at the right time with the right content, providing value to the customer. Find out how you can use Mobile SMS Marketing t Read More

Find out the secrets behind retail pricing strategies. Industry Insights' Gilon Miller explains how retailers can meet customers' desires and still make a profit. Read More

By Simon András

Whether it’s the Harlem Shake or Gangnam style, most of us have watched a viral video in the past week or so – but what exactly does it mean to “go viral”? How can we harness the power of social media to promote ourselves? Should we be saying goodbye to the traditional methods of Read More