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The money’s starting to flow into Instagram.

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, compa Read More

My small businesses has had some great success with local Facebook marketing. But I've also learned that I can do better.

Isn’t it time we focus the majority of our marketing efforts on gaining real results and not what’s trendy?

Here are three alternatives to social media. Read More

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there.
But how can you truly maximize the impact of word-of-mouth campaigns as part of your business’s marketing strategy?

By effectively leveraging user-generated content (UGC), specifically customer reviews in yo Read More

Content is a critical piece of any solid digital marketing strategy. Whether it be content for links, traffic, conversions, education, search, or any number of things.

Sometimes, it’s a little challenging to find new content ideas, especially when you first write articles on a new topic.

How Read More

In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challenge.

For many publishers and advertisers, this challenge is exacerbated by the overwhelming presence and impact of ad blockers.

To help you monetizing your content, her Read More

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close de Read More

With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one- Read More

There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

Neglecting your email campaigns is a costly mistake.

Email has the power to generate leads, engage consumers, and amass sales; this is why email marketing is still one of the most powerful marketing modalities available.

To help you alleviate the nightmare of not reaching your potential cust Read More