Study: Shoppers take to in-store video ads

Study: Shoppers take to in-store video ads  - http://venturebeat.com Avatar Posted by erikemanuelli under Marketing
From http://venturebeat.com 1978 days ago
Made Hot by: arifansariseo on April 18, 2016 6:17 pm
There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are watching and which parts of the screen they’re most drawn to. The technology also makes it possible to target ads to the demographic standing in front of the screen, based on gender and other aspects.
Now that it’s possible to track whether or not someone’s paying attention, media buyers are motivated more than ever before.





Comments


Written by VirtualBren
1978 days ago

Wow! I am thrilled to see this happening in stores! Video's definitely grab shopper's attention, especially if it's about awesome products. I can't wait to start seeing this in my local stores. :)

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