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One of the areas of so-called big data that is heating up this year is sales analytics. According to Ventana Research, more than 60 percent of the organizations it polled plan to invest in the technology this year. But the predictability that companies want in forecasts may never come. Read More

It’s a common refrain these days, voiced by “experts” and busy entrepreneurs: business plans and business planning are pointless. It’s a seductive argument. The world moves fast, how can you forecast your sales for three years from now when it’s hard to predict what’s going to happen in three weeks Read More