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Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.
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The competitive matrix is important in a business plan for several reasons. First, it’s a great input for strategy and looking ahead. Second, it can develop and explain positioning. Third, it is one of the most obvious, strategic visuals that business plan readers expect. Read More

Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is – where are my potential customers and prospects hanging out on the Internet? Read More