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When it comes to SMM, it is very important that you capture the interest of your readers/prospects.In most cases, when it comes to social networks like Facebook, the marketer’s profile page already has a link to his or her Fanpage. This is a separate space from your profile page where you can put a Read More

What is Social Authority?

One of the key components in successful social media marketing implementation is building “social authority.“

Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “i Read More

LinkedIn Groups are remarkably active, covering a wide variety of mostly business-related topics and making them a great resource for connecting with potential clients, peers, and alliance partners. Read More

As I’ve mentioned before, I’m a big proponent of LinkedIn Groups as part of your content promotion strategy. But just because I see the value in submitting your content to LinkedIn Groups, that doesn’t mean I haven’t hit a few bumps in the road along the way. When working with social media you are Read More

Whether you realize it or not small business is at war and currently losing. But there is hope, the Internet and social media have given small business a platform in which the playing field has been leveled. The small business story is a powerful tool that cannot be defeated by catch-phrases and Read More

Some thoughts for local small business based on IBM's findings through CoreMetrics analytics for Black Friday 2011. I think there's some practical extrapolations for small business. Read More

Although the rate of social media adoption is slowing down, it may be years before it ever really declines. A large reason for the leveling is because most businesses already have extensive social media personalities in established outlets. Read More

It used to be that many people would do their best to save up $1 million for retirement. Now, experts and others say $2 million is far more likely to be the “magic” number. But do you really need a huge nest egg for a successful retirement? Read More