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Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

Outsourcing is nothing new. Manufacturing, support, accounting, marketing, and more have all been outsourced for decades to save time and money (although modern outsourcing only really started with IBM).


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If you apply this strategy to your content, you’ll waste less brainpower trying to come up with new things to write about, and you’ll get really good at writing about the subjects you know well. Read More

Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

In a recent survey, small business owners were asked to list a challenge they expect to face in 2017.

Here are some of the challenges small business owners are predicting they will face in 2017. Read More

What is your big idea?

Found it……..or still looking? That one idea can be the catalyst to a life imagined.

Just one glimmer of inspiration can transform. It just needs that spark.

And that can start with one book….. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More

Here's a look at what you need to do on the non-techie side of things before you go live. A little bit of planning up front will make the world of difference in the outcomes of your live videos. Check out my tips and a checklist for going live and please share your tips too! Enjoy! Read More

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More

The small business community online shared everything important websites to technical and motivational advice this week. The goal was to provide more resources and knowledge to help grow your small business during the early days of 2017.
See a collection of these resources and other information be Read More