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Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you run it, could even be against the rules of a particular social platform. Instead of going through the tro Read More

I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users worth more than the other? Let’s see if we can answer this question once and for all. Read More

You feel on top of everything when, at the end of the brainstorming session, you look at the list of amazing ideas you have got. It is also a good practice to brainstorm not only for ideas but also to increase your brain’s ability to get more perspectives around a narrow point. It is in general goo Read More

Team Insights identifies the factors which are having a negative impact on motivation, so you and the team can replace them with positive ones. Rather than being a staff survey the questions help you understand what you can do as a manager to improve the environment in which your team are working t Read More

Landing pages are made with the purpose of making the page visitors perform a specific action that gets them into the sales funnel. The action can vary from downloading information to completing contact forms to making actual purchases. Regardless of the desired type of engagement, landing pages pl Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

It is essential to a business’s success to have an online presence outside of just your company website. Marketing campaigns are much bigger than just TV and newspaper ads. Facebook and Twitter are a necessity for your online presence and general online reputation of your company. There are an ever Read More

About one in 10 workers toils at least partly from home now, a trend that could boost productivity of the entire economy. For some, that evokes images of workers calmly sipping coffees in their pajamas instead of labouring — of mice running free when the cat’s away. Read More

Just as your business premises paint your business colors offline, your website speaks volume about it online. And since many customers will find you through your website, it’s very important that you keep it in the best possible shape.

The more professional your website looks, the more it will Read More

Blogging is fun! In fact if you’re anything like me (I like being my own boss) I’m sure you’ll instantly fall in love with the idea of becoming a full-time blogger after reading this article. However, truth be told, blogging is not for everyone. It has it’s own share of challenges and one has to be Read More