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What is Inbound Marketing, anyway? This blog post will show you what really matters in Inbound Marketing - more than just a buzzword. Read More

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

In the US, many entrepreneurs see grants as “free money,” since they are not loans and don’t have to be repaid. A grant is not an equity investment, so the entrepreneur doesn’t have to give up a stake in the company either. Typically they can be used to fund product development and commercializatio Read More

A few past ways gamification has been applied to corporate events and ideas to increase engagement before, during and after the event. Read More

Here are some copywriting tips from SkyMall to capture attention, increase trust, and improve your online marketing sales. Read More

Mad Mimi says they are for people who want email marketing to be simple. That sounds like me! Let’s give it a try. Read More

Valentine’s Day is around the corner and is a great opportunity for retailers. Rated as one of the major spending holidays for U.S. consumers, people of all ages and communities participate in the tradition of expressing their love (and spending their dollars). Retailers from a wide variety of cate Read More

As a small business owner, you undoubtedly see the benefits in marketing your business. You’ll be able to attract new clients, build your reputation, and increase your profits. However, marketing costs a lot of money so you’ve decided to put it off for now…right? Wrong! In fact, there are plenty of Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

Unlike Facebook, there isn't a built-in analysis tool that does it for you (if you want sparkly graphs and the like then you can always use a social media management tool) but there are a few metrics that you can track yourself to get a feel for your brand awareness levels. Read More