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Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. Follow these important product design best practices.

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Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Everyone has their own take on what makes a logo perfect. When you break it down, what are the most critical elements to help your prospects and customers remember your business? We break it down in this comprehensive small business guide to the perfect logo. Read More

Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. But before you rush down to your local print shop to get a box of five hundred business cards, here are some essential tips to make sure you get the best results.

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There are a growing number of services and products that focus on making AI and machine learning more accessible for small businesses. Many of these help with marketing. Here are some of them.

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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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The ability to run your business from anywhere, at any time can substantially boost your productivity. To help turn your phone into a powerful business tool, we’ve gathered some popular, useful apps and services that can make running your business on the go a reality.

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We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. Let’s take a look.

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